Florida Court Takes a Bite Out of Advertising
Two Florida lawyers have received a public reprimand from the state's Supreme Court for branding themselves as the Pit Bull lawyers. They used the image of a pit bull as a logo and advertised the telephone number 1-800-Pit-Bull in their TV ads. Stressing the issue of the legal profession's image, the court stated that the logo and phone number "demean all lawyers and thereby harm both the legal profession and the public's trust and confidence in our system of justice."
The court overturned a referee's finding that the ethics rules where unconstitutional as applied to this matter. At the time of the referee's decision, it was reported that the only non-lawyer who complained was a Pit Bull breeder who claimed that the association with lawyers was pulling down the image of the breed. For details about the case, see the excellent post by Tim Chinaris at SunEthics.com, which includes a link to the case itself.
Florida personal injury attorney Bob Carroll wonders what type of animal would be appropriate;)